A logo that sounds Jazzzzzzzz.

Jazzadvice is an Instagram page with 60,000 followers around the world, which aims to become a reference point for jazz fans, starting from the web and eventually organizing concerts and having its own merchandise.

The work for jazzadvice only involved designing the logo, but to enhance the project and give a clearer vision of my design approach, I wanted to experiment and broaden the vision for possible future uses of the brand, playing with possible merchandising elements, posters, and promotional motion graphics. And so, starting from the “dancing” logo, all the other elements also move, from the shades to the shapes and angular lines that reflect the concept of the unpredictability of jazz, moving in a bizarre way to the rhythm of the music.