Myza Club is a luxury hookah club in Turin. The idea and objective of the initial brief was to differentiate it from other similar venues in the city by using more elegant communication. At the time, the owner still wanted to maintain references to Egyptian culture and wanted to use the Egyptian goddess Isis for the logo design. To maintain a certain clarity and avoid a design that was too tacky, I chose a font that vaguely resembled hieroglyphics, but customized the letters Y and A.